Search Engine Marketing Techniques
Different Companies are looking forward to hire a dedicated SEO expert to work on several websites/blogs for optimization and maintenance. But before that you should be aware of the following :
• Detailed traffic analytic
• Utilization of Description
• Utilization of Keyword META tags
• SEO-friendly site directory structure
• SEO-friendly page naming convention
• Utilization of on and off-site anchor text
• Monitoring search engine results and rankings
• Knowledge of search engine algorithms and strict adherence to Ethical/white hat SEO practices.
• Ability to leverage effective natural search engine optimization to deliver consistent traffic to websites.
• Deliver measurable website traffic — you should deliver the results that will help your clients business grow.
ON PAGE AND OFF PAGE SEO :
Off Page SEO:
• Link Building
• Forum Posting
• Press releases
• Site Optimization
• Keyword Analysis
• Blog Commentings
• Article Submissions
• Social Bookmarking
• Directory submissions
• Directory Submissions
• Theme related link building
• Article marketing (including article writing)
• Social Media (Facebook, Twitter accounts etc)
On Page SEO:
• Validate HTML code
• Anchor Text Optimization
• Text contents optimization
• Alt image text optimization
• Title & meta tags optimization
• Create XML and HTML sitemaps
• Creating XML and HTML sitemaps
• Title, Meta, Description and Image Tags
• Submit to Local and Global search engines
• Revise web page content and advise on required changes
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